In January Time Inc., the publisher of Sports Illustrated showed off their own tablet highlighting a future issue of SI for tablet users. I immediately questioned their “announcement” to produce their own tablet.
Clearly the business model for ANY publisher to develop a tablet is a mistake with the marketplace is its infancy. The internet forced computer companies to move faster in transforming their business. Its simply smarter to drop SI into the iPad Store inside iTunes. The RIO is much better.
And just six months later….SI has announced its coming to the iPad for the same price as the print version. So much for their own hardware eh?
Time Inc, holds major content providers in business/finance, international, luxury/portfolio, lifestyle and style/entertainment media categories and with the initial wave of eBook publishing just beginning to hit a business sweet spot it should not be long before popular titles begin to appear alongside SI.
Tags: Sports Illustrated, Time, Inc., iPad, Tablet, design, wireless, magazine, trends