The Attention Merchants: The Epic Scramble to Get Inside Our Heads by Tim Wu. He holds an undergrad in biophysics from McGill University and a JD from Harvard Law School. He served as Special Assistant to the President for Technology and Competition Policy. Today he teaches at Columbia Law School.
So, do you know how Madison avenue hijacked the web? Ever consider a time when you searched online for a product, a lawn mower for example. And before you realize that it was only minutes before your facebook feed started popping lawn mower ads into your feed?
Perhaps a Youtube channel is promoting a certain lawn mower vendor is a link pushed into your social media accounts? How many times have you noticed an online brand working into your internet life? In fact, have you even noticed that family, coworkers and friends are also falling victim to the attention merchants? Look deeper with your social media links to and from family and friends.
Tim is revealing for some the very idea that your internet life is under assault. He believes that American business actually depends on how much attention you pay to their messages. From advertising, branding, and even sponsored social media profiles.
Their focus is to gain your attention and put your eyes and mouse clicks on their internet sites. All to sell you that lawn mower.