BMW will launch a new Genius Everywhere program, an Apple-like Genius Bar in time for the launch of their i3 electric vehicle which is expected in 2014. Clearly BMW sees Apple’s massive success in retail as a proven solution to support the launch of a new series of electric cars in North America. BMW will also rely upon Apple mobile technologies to arm their sales staff.
The Genius BMW Genius Everywhere program announced in AdvertisingAge will have pre-sale employees armed with iPads helping educate potential customs about this new electric line. The major difference as this point is Apple’s Genius Bar is for post sales while BMW will focus on education and pre sales. This is not the first time BMW has adopted Apple products, design and user experiences. BMW and Apple collaborated to bring iPod support to BMWs early in the car controls your digital device world and today they are also working to integrating Siri technology into more BMW models.
Tag: apple
Few would imagine what creative minds at Apple and Pixar would invent when the iPad was introduced. With compelling content and affordable mobile devices my children are growing up in the Golden Age of Pixar, Apple and Disney. The idea of playing an old school ‘board game’ pales in comparison with the iPad’s interactive, digital game and adventure opportunities. Beyond driving around Radiator Springs, I believe a gold mine awaits with education for all ages. But for now….off to the Apple Store to pickup a Lightning and Mater.
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Apple’s new “Thunderbolt”
Kudos to Apple for great names: From Firewire to Velocity Engine and now Thunderbolt.
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Dear Apple and Nikon
Nikon shipped their new body-only D7000 DSLR almost two months ago and Apple just released their updated Camera RAW profile so I could actually process the images in Aperture 3. Guys….please talk to each other.
Why wait? You’ve been doing this process for years.
–Thanks for ruining my weekend.
Yesterday BMW announced it will support Apple’s iOS 4 in their BMW and Mini product lines. By integrating iPod Out in iOS4 users of iPhones 3G/3GS/4 & iPod Touch 2nd/3rd generations to output and display Apple’s iPod interface on the vehicle’s dashboard display and controlled by the vehicle’s controls.
To no surprise BMW’s controller is called the iDrive….a perfect fit for Apple’s iProducts. Drivers will be able to control music playback and browse playlists, podcasts, and Genius mixes.
Tags: BMW, Apple iOS4, innovation, product launch, interface, ideas, business, trends