Nice to see BMW is still using Milwaukee’s Calatrava promoting their 5 GT Series. Okay so they Photoshop’d the image….
Tag: BMW
BMW has an app for the iPhone that was demo’d at the Paris auto show. Currently available in Europe, it will make its way across the pond in the near future. Labeled “My BMW Remote” the new iPhone, iPod Touch and iPad app includes the same remote functions of BMW Assist.
The app features: Remote Door Lock & Unlock, Remote Climate Control, Remote Light Flash (remote control of configurable exterior light functions to locate the vehicle), Google Local Search (address destination search on the iPhone and transfer to the vehicle navigation system) and Vehicle Finder display of current vehicle position on a map (google perhaps) in the iPhone – for locating your parked Bimmer.
Yesterday BMW announced it will support Apple’s iOS 4 in their BMW and Mini product lines. By integrating iPod Out in iOS4 users of iPhones 3G/3GS/4 & iPod Touch 2nd/3rd generations to output and display Apple’s iPod interface on the vehicle’s dashboard display and controlled by the vehicle’s controls.
To no surprise BMW’s controller is called the iDrive….a perfect fit for Apple’s iProducts. Drivers will be able to control music playback and browse playlists, podcasts, and Genius mixes.
Tags: BMW, Apple iOS4, innovation, product launch, interface, ideas, business, trends
The title of Philip Delves Broughton‘s Ahead of the Curve: Two Years at Harvard Business School was interesting enough to jump on my reading list but when I began to see his book mentioned in blogs and on twitter I pulled it from my wish list and dropped it into my cart. It was not a mistake. The opportunity to learn about the life of a Harvard MBA candidate is a pretty interesting read.
Broughton is the former Paris bureau chief for The Daily Telegraph of London. His writing was easy, flowing and pleasant. Broughton was also very human in his approach to writing about the elite training ground for the high stress world of finance, venture capital and banking.
Broughton was also able to describe those MBA alums who spoke of those demands and losing wives and children to the long hours of business. It was a bit odd to read that more than a few alums went through the divorce process four times.
Worse yet was those few who admitted their own children did not know who they were due to those demanding hours. Most wanted their MBA to provide for their family while in fact they were losing touch with them in the process…all for the glory of wealth and fame.
And yes it was interesting to hear how his class of 2006 could land $400,000 jobs, his thirteen interviews with Google were pretty demanding.
In the end he skipped his graduation on a rainy Saturday in to take his infant son to his favorite Boston spot for cannoli. At one point in my life I would have ridiculed this man for skipping his Harvard commencement. For $175,000 (minus his new BMW — see below) you better be sure I would show up come rain or snow for that moment. Today with two small children and a backdrop of a soggy event on Harvard Square I kinda understood his decision.
I was impressed with his review of their first year known as RC: required cirriculum. The demands of Harvard’s case studies was rather impressive as their main tool for teaching. And from the looks of it those case studies required round the clock research and planning. The feel of his fellow students all aiming for post Harvard success was an interesting read, especially from the foreign students. Most of his fellow students agreed they did not want to be called upon to review a case study. The demands were extremely high and Broughton described a couple of painful episodes of his participation and those by his fellow students.
There is more to come from BMW and their Milwaukee-inspired work launching their new GT 5 Series.
Tags: BMW, Milwaukee, marketing, product launch, gran turismo, innovation, ideas, business, trends