Tag: business intelligence

Categories
Cloud Cyberinfrastructure Design Education Google Innovation Network Reading Smartphone Tablet Technology

Latest read: Google Analytics Integrations

Dan Waisberg has written an excellent book Google Analytics Integrations that is well tested for Google’s Analytics Platform. He has been a long time respected contributor to the Analytics marketplace. In this book he adds an expert voice one of the strongest today about all things analytics.
Google Analytics IntegrationsGoogle Analytics Integrations reveals code, methods and best practices to streamline any existing metrics reporting to bringing together multiple enterprise services into a single data reporting and visualization engine running Google Analytics.

For users and teams seeking to gain executive support for their GA service Google Analytics Integrations will help build your needed message to unite metrics reporting across your organization to ensure accurate end-to-end reporting. By also including the ability to pull metrics from email a la DirectTarget and the much needed understanding of how to understand web metrics for social media, the overviews here will help solidify a solid measurement campaign moving forward.

Continue reading “Latest read: Google Analytics Integrations”
Categories
Design Education Innovation Milwaukee Technology

Tableau 8.2 for OS X

Tableau will ship their 8.2 update supporting OS X on June 19 with a big release party in San Francisco. The emerging BI tool is getting a great UI on a great computer.Tableau for OS X

Tableau for OS X

Categories
Design Education Globalization Google Milwaukee Network Reading Technology

Latest read: Competing on Analytics

How can you compete today in a globalized, highly competitive world? One very smart solution: Analytics. From Google and Amazon to the Boston Red Sox organizations (yes sports teams included) are succeeding by competing on analytics with proven results. Just ask the Yankees…
competing on analyticsCompeting on Analytics: The New Science of Winning from Harvard Business School Press is simply a must read for your organization. New data analysis tools and the internet have changed the rules for competition.

This book is not about Google Analytics. This book has a focus on business intelligence, analysis and data reporting that changed the competitive landscape. Consider this NY Times article about the use of analytics in the Boston Celtics organization.

It would be a mistake to think your organization is immune to the lessons shared in this book. I was even surprised how poorly my former employers rate in this book. Some feel colleges need not apply business intelligence to admissions, continuing education, communication and strategic planning. This book proves that notion dead on arrival.

The shift in data gathering tools and enhanced analysis proves this a key tool for any organization moving forward in a tough economy and market with a shrinking pool of customers. Your probably losing prospects to your competition as a result of analytics and business intelligence conveyed in smart communication.

Michael McIntyre taught me lessons regarding You Don’t Know What You Don’t Know (YDKWYDK) and how it deeply impacts organizations. The single key to winning with analytics is the total support by the CEO — from the top down — and this is where most organizations simply fail.

Continue reading “Latest read: Competing on Analytics”