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Design Education Globalization Innovation Milwaukee Reading Tablet Technology

Will printed books remain relevant in the future?

Milwaukee radio station 620am WTMJ broadcast a segment regarding ebooks last week.  I finally got around to blogging about it today.  The segment was titled: Will printed books remain relevant in the future?  Book/library aficionado/blogger Paul Everett Nelson joins WAN at 4:34pm.

While the discussion was simple and well targeted to their audience there is certainly more to this story.  I understand the limited time allocated to radio segments — its Milwaukee’s WTMJ – not NPR.

My own experience and love of reading drew me to think deeper about the discussion of the publishing industry and their new demand to charge libraries unbeliveable fees.Some believe the publishing industry has been decimated in the internet age like the music industry.  Not sure that I completely agree with this statement.  A well run publishing business should be able to make significantly more profit from selling ebooks.  But in order to be successful the publishing industry must cannibalize itself.

One of the points of discussion is a rather draconian sales policy ebook publishers have demanded. They are changing their Terms  by actually charging libraries to repurchase (at full price no less) any ebook checked out more than 25 times. Yes you read that correctly – publishers plan to force every library that checks out an ebook 25 times to re-purchase the ebook at full price.

When exactly did those same publishers force those same libraries to purchase additional hardback copies of their books at full price after they were checked out 25 times?  Never, since the idea is just asinine.

Imaging a cable company requiring you to purchase a new cable package after watching 25 TV shows. Yep – now you know how stupid — or simply greed — is driving this decision.

Ever see a stack of 500 books on a shipping pallet?   Consider all the costs for print, assembly and shipping.  Add costs to distribute those books to bookstores and big box resellers….that is an expensive and time consuming process.  Oh yea…want it fast? — then pay extra for overnight shipping. Remember those books are only available during business hours.

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Cyberinfrastructure Design Education Globalization Innovation Network OpenSource Reading Rich media Technology TED

Latest read: The Wealth of Networks

I have been looking at The Wealth of Networks: How Social Production Transforms Markets and Freedom as a learning tool for social networks impacting society and found this a very deep read….like a college econ/sociology textbook.  Caught myself thinking I was actually back in school. This goes much deeper than Groundswell: Winning in a World Transformed by Social Technologies.

Harvard law professor Yochai Benkler has written a very comprehensive book to describe conflicts between analog and digital data creators in society and how internet based technologies are changing society and commerce.

It’s a good read but hard to grasp due to a focus on economics. Don’t be fooled the by title if your looking at computer networks….he has written it into the binding that ties his arguments together.  It is truly worth the read.

Benkler shares how technology has merged the professional and the consumer into a ‘prosumer’ due to low cost and high performing computers and robust networks have made distribution of information cheap enough that community is now empowered to drive change.

Take a look at how the internet has evolved.  The Akami to YouTube migration showed how multimedia has found a free, reliable distribution center.  When you also migrate 1st generation complex, large scale websites to new blogs and content management systems under the open source business model Benkler states that data is now a “non-rival” product that has democratized the digital workflow of data from brick and mortar to community, peer-developed content solutions.

Benkler suggests modern computing drives new, strong and deep collaboration that can have a large impact on the global economy and society.  Benkler also suggests that as more consumers embrace technology collaboration, change to our culture is possible due to engines of free exchange (wikipedia, creative commons, open source and the blogosphere) could be more efficient (when shared) than current models that are restricted by copyright and patents because the ability to duplicate (or reproduce digital content) makes little or no impact on business.

Tags: The Wealth of Networks, Social Technologies, economy, society, Yochai Benkler, education, change, reading, trends

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Cyberinfrastructure Education Flat World Globalization Innovation Network Reading Technology

Latest read: Corporate Agility

How do organizations compete today?  Corporate Agility: A Revolutionary New Model for Competing in a Flat World provides a good reference on how major US companies have adopted a new business model for competing in a flat world.

corporate agilityAfter reading Tom Friedman’s The World Is Flat 3.0: A Brief History of the Twenty-first Century book series on globalization and the breakthrough work by Jerry Wind and Victor & William Fung in Competing in a Flat World: Building Enterprises for a Borderless World.

I found chapters in Corporate Agility a fit perfectly to the above works.  Corporate Agility supports business case studies throughout the book that span a wide range of industries with lessons for all who are seeking new models for business in the 21st globalized century.

The strongest chapter is early in the book surrounding the shift in company buildings and the move to a mobile workforce that permits companies to break expensive building leases and create smaller ‘offices’ with limited administrative staff and resources.

I have experienced these efforts directly in working with clients who have been forced to trim staff and yet end up in an dry office complex with over 50% of their office cubes empty.

Actually I’m reminded of a PR company who hired temporary workers to “work” in all their empty cubes while a potential client made an office visit.  Needless to say they did not understand the basics of a company’s need for agility as described in the book.

I feel the early chapters of Corporate Agility is an expansion of The World Is Flat while the book’s case studies just touch the surface that is presented in detail by Competing in a Flat World.

Corporate Agility’s book website

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Design Education Globalization Innovation Network Reading Rich media Tablet

Sports Illustrated on the iPad ?

ipadIn January Time Inc., the publisher of Sports Illustrated showed off their own tablet highlighting a future issue of SI for tablet users.  I immediately questioned their “announcement” to produce their own tablet.

Clearly the business model for ANY publisher to develop a tablet is a mistake with the marketplace is its infancy.  The internet forced computer companies to move faster in transforming their business.  Its simply smarter to drop SI into the iPad Store inside iTunes.  The RIO is much better.

And just six months later….SI has announced its coming to the iPad for the same price as the print version.  So much for their own hardware eh?

Time Inc, holds major content providers in business/finance, international, luxury/portfolio, lifestyle and style/entertainment media categories and with the initial wave of eBook publishing just beginning to hit a business sweet spot it should not be long before popular titles begin to appear alongside SI.

Tags: Sports Illustrated, Time, Inc., iPad, Tablet, design, wireless, magazine, trends