The authors of Freakonomics and SuperFreakonomics, Steven Levitt and Stephen Dubner publish Think Like a Freak. This is their third, and potentially last book in the Freakonomics platform.
Their idea is to train people to … well, think like they do, like a Freak. For example, the soccer penalty kick. Which way will the kicker try to strike the ball into the net? Go left side, middle or right? Well this is their first lesson to dig into the analytics and the mental thoughts of the kicker and goalie.
The level of attention they pay to the soccer question may be viewed as overthinking. Yet with your legacy riding on the kick, you have to decode a lot of data in a minute. Take this idea further. You will see the book’s insights develop for your life.
They teach readers to boil events down to incentives. Then measure the hell out of it. Yes this is an interesting take on how to change someone’s position. They even address the idea that you are too old to change your ways. The book’s subtitle is their offer to retrain your brain.
