Superhuman Innovation: Transforming Business with Artificial Intelligence by Chris Duffey.
Chris is Adobe’s creative director. He previously worked for healthcare communications network Sudler & Hennessey.
I found this book a bit of a challenge after learning it was a recommended technology book from CES 2020. However digesting via audiobook provided a twist as the book is actually an ‘interview’ with an AI Chatbot. So, my immediate reaction was “what is the hallucination rate” and how will mislead the reader? The reader would expect an Adobe employee to provide striking visualizations and Chris does not disappoint.
The opening chapters simply trace the historical development of AI and the impact to business. The focus of this book is for business to adopt AI. There was also a marketing driven SUPER framework introduced that I have never found anywhere else in my readings. This is introduced as an invention of his book title. This is a push to establish SUPER: Speed (facilitating work processes), Understanding (revealing and mastering deep insights), Performance (customization of delivery to customers), Experimentation (the iterative process of reinvention and feedback) and Results (tangible, measurable and optimizable results).