How can you compete today in a globalized, highly competitive world? One very smart solution: Analytics. From Google and Amazon to the Boston Red Sox organizations (yes sports teams included) are succeeding by competing on analytics with proven results. Just ask the Yankees…
Competing on Analytics: The New Science of Winning from Harvard Business School Press is simply a must read for your organization. New data analysis tools and the internet have changed the rules for competition.
This book is not about Google Analytics. This book has a focus on business intelligence, analysis and data reporting that changed the competitive landscape. Consider this NY Times article about the use of analytics in the Boston Celtics organization.
It would be a mistake to think your organization is immune to the lessons shared in this book. I was even surprised how poorly my former employers rate in this book. Some feel colleges need not apply business intelligence to admissions, continuing education, communication and strategic planning. This book proves that notion dead on arrival.
The shift in data gathering tools and enhanced analysis proves this a key tool for any organization moving forward in a tough economy and market with a shrinking pool of customers. Your probably losing prospects to your competition as a result of analytics and business intelligence conveyed in smart communication.
Michael McIntyre taught me lessons regarding You Don’t Know What You Don’t Know (YDKWYDK) and how it deeply impacts organizations. The single key to winning with analytics is the total support by the CEO — from the top down — and this is where most organizations simply fail.