Leading with AI and Analytics: Build Your Data Science IQ to Drive Business Value by Eric Anderson and Florian Zettelmeyer.
Eric is Professor of Marketing, former Chair of the Marketing Department and Director of the Kellogg-McCormick MBAi Program at Northwestern University. He holds a PhD in Management Science from MIT and has taught previously at the University of Chicago and the University of Rochester.
Florian is Professor of Marketing at Northwestern University and directs the Program on Data Analytics. He holds a PhD in Marketing from MIT and previously taught at the University of California at Berkeley, while also briefly working at McKinsey. He is a senior science leader at Amazon leading their Advertising Economics organization.
A very well written book with a targeted audience for organizational leadership. This wonderful introduction is addressing AI and business analytics for leaders who actually rely upon senior managers to execute analytics for their organization.
Perhaps no better example of establishing a comprehensive plan to deploy an Artificial Intelligence Analytics (AIA) Framework. In fact, the key for organizational leadership is to understand what is going on with your data. Ultimately this will provide insights to support any organization’s integration of AI services within their digital transformation.
