Categories
Education Vietnam War

MadMen’s Vietnam

Madmen finished a rather interesting season. I only found interest in the season premier when Don sat at a bar in Hawaii and had a drink with a US Soldier on leave from the war.  Many have written about Chevrolet was their “Vietnam” for the season.
madmen vietnam
Other segments throughout this season seemed tied into the cultural change the war took on American society. For example, the necklace of ears segment was rather interesting as the horror of war not only hit home but required the firm to change their advertising strategies.

Did you think their pot smoking scene or the death of a firm’s sibling (killed in Vietnam) reach the audience?  Many didn’t seem to think so — maybe they were not looking deep enough?

Categories
BMW Design Education Globalization Innovation Technology

BMW i3 Vorfreude

Vorfreude is German for anticipation. The BMW i3, their new new electric car will be announced this month.

Categories
Design Education Technology

Adobe InDesign compatibility

Designers need Adobe Indesign compatibility for demanding workflow. Adobe InDesign’s compatibility, supporting previous document versions has been somewhat smooth since CS3.

indesign

Finding all these full installs on a single machine is somewhat surprising don’t you think?

Categories
BMW Design Education Globalization Innovation Tablet Technology

Genius Everywhere

BMW will launch a new Genius Everywhere program, an Apple-like Genius Bar in time for the launch of their i3 electric vehicle which is expected in 2014.  Clearly BMW sees Apple’s massive success in retail as a proven solution to support the launch of a new series of electric cars in North America.  BMW will also rely upon Apple mobile technologies to arm their sales staff.
BMW_i3The Genius BMW Genius Everywhere program announced in AdvertisingAge will have pre-sale employees armed with iPads helping educate potential customs about this new electric line.  The major difference as this point is Apple’s Genius Bar is for post sales while BMW will focus on education and pre sales.  This is not the first time BMW has adopted Apple products, design and user experiences.  BMW and Apple collaborated to bring iPod support to BMWs early in the car controls your digital device world and today they are also working to integrating Siri technology into more BMW models.

Categories
BMW Education

BMW design with carbon fiber