Tag: facebook

Latest Read: Customer Data and Privacy

Post author By Don Kasprzak
Post date November 7, 2023

Customer Data and Pri vacy: The Insights You Need from Harvard Business Review. HBR is providing a good series of article addressing how your data is collected and the impact upon your privacy.

Customer Data and Privacy: The Insights You Need from Harvard Business Review by Harvard Business Review, Timothy Morey, Andrew Burt, Christine Moorman, Thomas C. Redman

For some, this may be rather jarring. Nevertheless, how did Facebook generate $116 Billion in revenue in 2022? Accordingly the sale of ads on Facebook is…. you. Yes, in fact you are what Facebook is selling.

It would also be fair to understand the role of Machine Learning coupled with Data Science that created this revenue stream. Facebook is collecting every ‘Like’ you make, every photo uploaded is scanned with facial recognition and every article posted is data mined.

Add this all up and Facebook is literally sitting on overwhelmingly vast amounts of user data. To their credit, Facebook has become the champion of mining profits from all the data they have about you.

Yet are these companies also building trust with you? They know everything about you, and when combined with ‘free’ apps, the tracking continues. We are aware of Europe’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Yet for everyone not living in California, there is a real lack of regulation. This allows companies to remain in control of you.

Tags Artificial Intelligence, Customer Data and Privacy, facebook, Harvard Business Review, privacy

Design Education Innovation Reading

Latest Read: Hit Makers

Post author By Don Kasprzak
Post date January 24, 2022

Hit Makers: The Science of Popularity in an Age of Distraction
by Derek Thompson. Derek is a staff writer at The Atlantic. Hit Makers is the winner of the American Marketing Association’s Marketing Book Award for 2018. Derek launched the Plain English podcast and is now producing the Crazy/Genius podcast.

So, why do specific songs, movies, books, and even mobile apps became popular? Hit Makers is addressing how popularity increases sales or cultural status.

However, for a technology-driven focus, including a book cover with Facebook icons, Derek’s initial story about the most famous song in history is very ancient.

Brahms’s lullaby “Guten Abend, gute Nacht” known to Americans as “Lullaby and good night” is indeed a historical interesting story. However, it would be better to address Hit Makers in the post-iPhone era alone.

It am not convinced however that Generation Alpha will understand these ancient ‘hits’ regardless of how they were developed.

However, these hits will resonate with Gen X and Millennials. Then, Derek quickly jumps into the 1950s addressing the introduction and impact of television. This provides a certainly compelling story of ESPN and the market popularity this creates for Disney.

Yet, even his story about European painters with a famous collection is again from an era so long ago. This also lacks widespread availability at the time (beyond early museums) so the impact is not really addressed from a colonial era of pop culture, as it was fixed within specific circles and classes.

Tags Derek Thompson, Distraction, facebook, Hit Makers, Popularity

Cloud Education Google Reading Technology

Latest Read: The Four

Post author By Don Kasprzak
Post date December 26, 2021

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google by Scott Galloway. Scott is a Professor of Marketing at the New York University Stern School of Business. He led startups at Prophet, Red Envelope and L2, which was acquired by Gartner.

Scott has also served on the boards of media companies including The New York Times, Dex Media, Advanstar, Gateway, Urban Outfitters and Eddie Bauer. He joined the faculty of NYU’s Stern School of Business in 2014.

So Amazon, Apple, Facebook, and Google are deemed by Scott as the Four Horsemen. The data Scott provides is rich at the time of publication. It would be well worth hit time to release a second edition: The Four Horsemen of the Pandemic, as their metrics will be even more amazing to understand how they have grown from 2017. This is amazingly, just four years from the release as well.

Throughout the book Scott addresses his move from private business to teaching at NYU, where the cost of education is $500 per minute.
While reading Scott’s book at the close of 2021, the omicron variant is surging and according to Scott in 2017 their reach (and profits) should be soaring to new gigantic heights.

Surprisingly, Scott not only portions each company in the marketplace they dominate, but also how they are now digging in to complete with one another.

Tags amazon, apple, facebook, Google, Scott Galloway, The Four

Education Globalization Reading Technology

Latest Read: An Ugly Truth

Post author By Don Kasprzak
Post date November 17, 2021

An Ugly Truth: Inside Facebook’s Battle for Domination by Sheera Frenkel and Cecilia Kang. Sheera is a prize-winning technology reporter based in San Francisco. Cecilia covers technology and regulation.

This story of Facebook’s corruption and lack of a moral compass cannot not be any more clearer than this book. In addition, this is a story of greed, control, egos of company leaders. At first glance you may think this is simply not possible.

In contrast, the authors are tapping into current and former employees. All paint a rather horrific picture of Facebooks’ single focus: profits.

Above all, documents and interviews reveal how company wide lack of action weakened American democracy. Furthermore, ignoring the genocide of Rohingya peoples across Myanmar paints a rather shocking picture of Facebook as a company.

A key point certainly overlooked is how Facebook ‘arrived’ at the beginning of the internet’s gilded age. Therefore, no rules applied, just profits whatever the cost. Profit is certainly the only focus for Mark Zuckerberg. On the other hand, attempting to derail his profit focus results with aggressive and sometimes illegal tactics.

Chapter 7: Company over Country

An acknowledgment by Facebook’s security team that Russian spies hacked user accounts of GOP politicians certainly was not a surprise. Yet, the Russians hacked accounts of children from those GOP candidates. This also was certainly very shocking. Accordingly, all this activity was culminating in an internal report to company leadership:

Hence, Facebook did nothing. No notice to American intelligence services. Ultimately Facebook engineers held a rather unique eye on all user interactions.

Tags An Ugly Truth, Cecilia Kang, facebook, privacy, Sheera Frenkel, surveillance

Education Google Innovation Reading Technology

Latest Read: Data and Goliath

Post author By Don Kasprzak
Post date November 12, 2021

Data and Goliath: The Hidden Battles to Collect Your Data and Control Your World by Bruce Schneier. He is a fellow at the Berkman Klein Center for Internet & Society at Harvard University, lecturer in Public Policy at the Harvard Kennedy School, and board member of the Electronic Frontier Foundation, AccessNow, and the Tor Project.

Bruce is moreover, writing a book about surveillance. He is addressing the who and why, how it works, and the business models. This is certainly a complicated issue. Most importantly, your privacy is very important.

Above all, we live in a surveillance state today. Bruce is sharing enormous amounts of resources revealing how vast amounts our personal data are harvested. In addition, Facebook is the greatest abuser, with Google’s Gmail not far behind.

One of the important lessons is that much of this has become voluntary. We want free services (email, cloud storage) or cheap hardware mobile phones and big, smart TVs, so we actually permit corporate surveillance within our living rooms.

In addition, this reminds me of lessons from The Age of Surveillance Capitalism by Shoshana Zuboff. Companies promise cheaper services and convenience to justify their surveillance technology, while local, state and federal governments make a promise of protection and physical security.

Apps are tracking us all day long

We certainly all understand by now that cellular carriers track everywhere you travel. Facebook records your location each time you open their app on your phone. In addition, Google Maps and their Waze traffic app records your GPS data, and even your credit card purchases.

Tags Bruce Schneier, Data and Goliath, facebook, privacy, surveillance