Dan Waisberg has written an excellent book Google Analytics Integrations that is well tested for Google’s Analytics Platform. He has been a long time respected contributor to the Analytics marketplace. In this book he adds an expert voice one of the strongest today about all things analytics.
Google Analytics Integrations reveals code, methods and best practices to streamline any existing metrics reporting to bringing together multiple enterprise services into a single data reporting and visualization engine running Google Analytics.
For users and teams seeking to gain executive support for their GA service Google Analytics Integrations will help build your needed message to unite metrics reporting across your organization to ensure accurate end-to-end reporting. By also including the ability to pull metrics from email a la DirectTarget and the much needed understanding of how to understand web metrics for social media, the overviews here will help solidify a solid measurement campaign moving forward.