Categories
Design Education Globalization Innovation Reading Technology

Latest read: The Numerati

This is not a book about Dan Brown’s character, Robert Langdon and his fight against the Illuminati in Angels & Demons.  This is The Numerati, a slight spin on very advanced mathematics and high performance computing, the future of shopping, medicine, safety, sex, voting and yes …. even work.
the numeratiThe Numerati is a great read regarding the impact of advanced analytics across the board.  I was impressed with mathematicians Baker interviews and the surprising number who eventually work for IBM or the NSA.  Baker has written a book about how the best mathematicians are changing the way we live by processing amazingly vast amounts of data and simply detecting patterns.  The data comes via mouse-clicks, cell phone calls and credit card purchases just to name a few.

It sounds simple.  On the surface with today’s high performance computing and powerful consumer technologies.  But Baker shows how mathematicians are working to draw upon extremely high levels of computational power to deliver products and solutions that will dramatically impact our lives.

At the same time some of the projects mentioned seems more ‘wonderland’ in design. Yet consider the amount of data created by the Large Hadron Collider for example, the emerging world of Big Science is just starting to take off.

Chapters tackle different subjects (mentioned above) and as others. Many have indicated the shopping chapter is the best of the book. It was very enjoyable to read.  Some of the ideas and inventions about health were interesting, some ideas a bit hard to wrap around your brain – like the ability of a floor tile to detect if your elderly father has a change in an existing medical condition.  Another example, how a computer can analyze a sequence of video (over time) and determine in your are prone to suffering Parkinson’s disease.

Categories
Design Education Innovation Reading Technology

Latest read: Switch

Dan and Chip Heath made a splash with their book Made to Stick: Why Some Ideas Survive and Others Die (my 2007 review) and now the Heath brothers are up to it again.

Their follow up book Switch: How to Change Things When Change Is Hard is expected in early 2010.

If Switch is anything like Made to Stick, we’ll have our hands full of more great lessons about change.

Categories
Design Education Globalization Google Innovation Network OpenSource Reading Smartphone Technology

Latest read: Free The future of a radical price

Just finished reading Free: The Future of a Radical Price by Chris Anderson.  I very much enjoyed his previous book The Long Tail: Why the Future of Business is Selling Less of More. (review here)  The first time I read about this idea was an article he wrote in his 2008 Wired article.  Have to admit I was skeptical.  Free invites you to learn about new “radical sales techniques” that have actually been around for some time, but could not take off without the influence of the global internet economy.

And YES you can read his book for free online at Scribd and at Google Books.  You can also download a full unabridged 6 hour audiobook for free — or purchase a 3 hour abridged copy.  Get it?

Like me, if you have not been paying close attention to the Free Economy, there is much to learn from this book.

Anderson traces the history of “free” products (Gillette razor blades in 1895 and even Jello) and services and intelligently outlines how “free” is driving sales in our culture today.  Even in our current economic recession.

He introduces the idea by recalling a famous announcement from Monty Python, who’s pirated movies were already on YouTube.  They decided to establish their own YouTube channel, place higher quality clips online with links to their DVD products….and placed a hilarious insult letter to all their fans.

Even though they were placing movies online for free, fans purchased their DVDs at Amazon, driving them to the #2 sales rank with an increased sales volume of 23,000%.  That’s no typo: a 23,000% sales jump!  Clearly Free can work.

Anderson has done great research to help explain (he calls them “sidebars” in the book) to help you see where you have already run across “free” in your daily life including radical ideas including air travel, cars, silverware, textbooks and even a university education.

Categories
Design Education Globalization Innovation OpenSource Reading Technology

Latest read: Hot Property

Its all in the timing.  The global economic crisis has placed my latest read Hot Property: The Stealing of Ideas in an Age of Globalization into a pretty unique light. Regardless of the delay in the US economy the impact of globalization, technology and good old corporate espionage has impacted the world’s stage in manufacturing and distribution.

From aspirin to automobiles with computer technology stolen right in the middle. Author Pat Choate, an economist was the 1994 University of Oklahoma Arthur Barto Adams Alumni Fellow.  He has also written Agents of Influence: How Japan Manipulates America’s Political and Economic System.

The core arguments focus on the use of historical legal patents and technological advances of foreign companies competing against American interests by stealing.  Today its known as corporate espionage.  The end result: the US government does not protect companies in today’s global marketplace.

This book will leave most Americans frustrated.  Globalization has changed the way people and business must evolve to simply stay in business.  The auto industry is a timely example of how America lost this business to global competition.

The old assumptions in American business do not work today. When you innovate and invent, patents will protect your dedication and hard work against competitors around the globe.  How wrong Choate proves this idea is today.

Hot Property will quickly show you how far from the truth the real-world works … against you.  Reminds me of T-shirts I see around the Univ. Wisconsin-Madison campus:  “Don’t let school get in the way of your education”.Choate illustrates how major American companies like GM, Microsoft and Cisco are powerless to stop Chinese counterfeiters. To remain a “favorable company” in the Chinese market, American companies sacrifice their own development, technology and employees while trying to gain business in China.  It is somewhat amazing to see the RIAA use it’s legal arm against elderly Americans for downloading an MP3 file but turn a blind eye to the stunning levels of piracy in China.