Rework is a welcomed aggressive view of business today. Last year 37signals reorganized. Today the company is simply known as BaseCamp, their top selling product management cloud service. Rework is proven look at business in the Age of Attention.
The best line in Rework that made me laugh out loud was Jason describing how you can get by with small things…he described how inmates carve shivs in prison. Perfect example but his follow up statement “I’m not telling you to carve a shiv” Hilarious.
Goodreads maintains a quote page for Rework. If your considering the book take a look for the little nudge to get you over the edge.And yes Jason nails it: Meetings are toxic, He suggests a few proven solutions.
This is an energizing read for millennials who need to understand that mature business models and the people who drive them come from a different time, have invested in ‘the system’ and are now using it to their advantage regardless of how the world works today. While the book is also clearly aimed at entrepreneurs, Jason addresses them as Starters instead. He has a good idea about that term. This book is a quick read packed with lots of common sense that we forget in our busy lives. Jason helps refocus your efforts. Its worth the read.
I was very pleased reading his work when I found his personal story at the end regarding the application of Hadoop in neuroscience as a method to address 
Kaiser Fung takes an excellent approach to confirming that data analysis is now key to improving outcomes and discovering insights.
My interest in revisiting is remembering Chapter 4: Predicting Trends. This touches two important factors today: cloud and procurement.