Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering by Malcolm Gladwell.

Malcolm holds a BA in history from the University of Toronto in 1984. He began as a staff writer at The Washington Post and today has been a staff writer for The New Yorker since 1996 and is also the host of the podcast Revisionist History and co-founder of the podcast company Pushkin Industries.
Actually I find it a bit amazing to consider that I read Malcom’s book The Tipping Point in August 2007. As amazing as may seem, The Tipping Point was on the NYTimes Bestseller list for eight years. This was the first of eight books by him that I have read.
Now 25 years later he has published a follow up which is reframing some of his original stories. As always he crafts unique points of interest, discovers overlaps, and presents them in very intriguing ways. Malcolm is also in fact, now tracing the rise of a new and troubling form of social engineering. Perhaps this is the book that many readers must simply see as an indicator of social engineering. While I continue to struggle to effectively communicate the risks of social engineering on computers, Malcolm is presenting this risk in a much more eloquent manner.