After reading Made to Stick: Why Some Ideas Survive and Others Die and Wikinomics: How Mass Collaboration Changes Everything I have been following the Heath brothers and Don Tapscott’s work online and in the blogosphere. Both have followup books to their initial bestsellers. Its going to be great reading.
Switch: How to Change Things When Change Is Hard looks to be another great read from Chip and Dan Heath who wrote Made to Stick: Why Some Ideas Survive and Others Die. It was quickly listed as one of the top 100 business books of 2007….I couldn’t agree more. They launched a website dedicated to the lessons of Made to Stick and continued their book’s conversations online.
In mid 2009 it was announced Chip and Dan were finishing a follow up book Switch: How to Change Things When Change Is Hard scheduled to be released February 16 2010 and have also launched a new website supporting both Switch and Made to Stick plus their Fast Company column and speaking engagements.
–Hint: grab their RSS feed to stay ontop of their latest work.
Here is my review of their opening chapter. Exactly how do we change? How do individuals, organizations and societies change in a world of rapid news, technology and fast food? Better understood its not only old dogs that don’t change but individuals, small groups and large complex organizations.
The Heath Brothers introduce fundamental research to introduce a three-step framework for identifying the types of change necessary for humans to not only believe in but actually accept. Easier said than done right?
Welcome human psychology to the new evaluation of both rational and emotional sides of our brains. This is where Chip and Dan really shined in Made to Stick!
Dan and Chip Heath made a splash with their book Made to Stick: Why Some Ideas Survive and Others Die (my 2007 review) and now the Heath brothers are up to it again.
Their follow up book Switch: How to Change Things When Change Is Hard is expected in early 2010.
If Switch is anything like Made to Stick, we’ll have our hands full of more great lessons about change.
What book would be a perfect follow up to The Tipping Point and Blink by Malcolm Gladwell? To prove timing is everything I read Dan and Chip Heath’s new release: Made to Stick: Why Some Ideas Survive and Others Die. The book’s authors acknowledge that their book complements Gladwell’s The Tipping Point by identifying “traits” necessary to make your ideas ‘sticky’ with your intended audience.
Written by brothers Chip and Dan Heath they share experiences and research in finding ideas that stick. Chip is professor of Stanford’s Graduate School of Business. Dan is a consultant to Duke University’s Corporate Education program.
Made to Stick provides wonderful insight to learn how powerful ideas succeed in the face of big obstacles (and people) especially in a stale environment. Take Subway’s series of commercials featuring Jared for example.
Originally passed by PR firms, Jared’s story was brought to life by the Subway store manager where Jared ate while attending Indiana University. The ad campaign was eventually created pro-bono by a firm thinking they would fail. Even Subway’s PR firm did not support this idea. Chip and Dan prove not only how wrong they were, but how powerful the idea has turned out to be for Subway.