Strategy in the Digital Age: Mastering Digital Transformation by Michael Lenox. Michael is professor of business administration at the University of Virginia. He was also a visiting professor at Oxford University, Harvard University, and Stanford University.
Michael holds a Bachelors in systems engineering from University of Virginia, Masters in Systems Engineering from University of Virginia, and a Ph.D. in Technology Management and Policy from Massachusetts Institute of Technology.
Without a doubt, digital transformation is certainly addressing more than just servers to gather and process data. Michael is focusing upon how digital technologies are creating innovative services and products for organizations. However he is accurately able to outline how organizations can establish new competitive advantages.
So, to be successful organizational leaders much understand how to create value. Strategy in the Digital Age is certainly outlining critical needs to address to ensure the larger impacts of a complete roadmap for organizations. Many will ask how do I utilize digital technology to create value and improve our organization?
Michael is even sharing how his role at Virginia allowed for the University to engage in a successful transformation for the School of Business.