The Science of Storytelling by Will Storr. A British author, journalist and former photographer, Will has been a contributing editor at Esquire and GQ Australia.
Will has been featured in The Guardian Weekend, The Telegraph Magazine, The Times Magazine, The Observer Magazine, and The Sunday Times. Will has been named New Journalist of the Year, Feature Writer of the Year and has won a National Press Club award for excellence.
Storytelling is the true cornerstone of a presenter. Since the launch of PowerPoint this narrative shifted to the digital era. In fact, too many presenters forgot about storytelling and spent too much time playing with fonts and bullets.
In order to recapture the audience, it is critical for anyone to understand the craft of storytelling. There have been a good set of references that can guide you to present effectively. Most ask you to move beyond fiddling with fonts and bullets.
Will is able to move this effort forward. So this book reveals the essence of storytelling as a science, focusing on a topic that not many others have attempted. So Will is going deep inside our minds to help us learn how to achieve via psychological research and neuroscience to deliver powerful stories.
