Is the Superbowl commercial price points of $3.5million for a 30 second commercial really worth it?
The NFL, NBC and every Ad/PR firm on the face of the world is saying yes for all the reasons wall street loved credit default swaps: Loads and loads of CA$H! Life must be great on Madison Avenue.
But consider this: would a public auction of commerical time before, during and after be more accurate? Steven Dubner from Freakonomics fame takes a deeper look.