Decision-Driven Analytics: Leveraging Human Intelligence to Unlock the Power of Data by Bart de Langhe and Stefano Puntoni.
Stefano holds a MSc in Statistics and Economics from the University of Padova and a PhD in Marketing from the London Business School. Today Stefano is a Professor of Marketing at The Wharton School, University of Pennsylvania and Co-Director, AI at Wharton.
Bart holds a MA in Psychology, from KU Leuven in Belgium and a PhD in Marketing, Rotterdam School of Management, Erasmus University in the Netherlands. Today he is Professor of Marketing at KU Leuven.
I certainly found this a must-read for anyone seeking to understand and leverage the power of AI data for competitive advantages. In a broad stroke the book shows how companies today have so much data at their fingertips, yet many executives and organizations fail to extract any true value from it.
They introduce a new framework called “decision-driven analytics”. In fact, this approach emphasizes the integration of human intelligence and judgment with data analytics to improve business outcomes. The book outlines four pillars of decision-driven analytics and identifies common pitfalls that organizations face when trying to leverage data effectively.