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Latest read: Superfreakonomics

Steven Levitt and Stephen Dubner have released SuperFreakonomics: Global Cooling, Patriotic Prostitutes, and Why Suicide Bombers Should Buy Life Insurance a long awaited follow up to their hit Freakonomics: A Rogue Economist Explores the Hidden Side of Everything.
If you enjoyed Freakonomics (my review here) or even Sudir Venkatesh‘s Gang Leader for a Day: A Rogue Sociologist Takes to the Streets, the runaway hit from chapter three, then you will enjoy SuperFreakonomics.

I recall learning the book would be released in late 2009 but as soon as I saw it on the shelf I picked up a copy and began reading that night.  They have done another great job exploring new datasets.  Most readers will enjoy reading the data underlying a murder in New York of a woman in-front of 38 witnesses. Nobody called the police for help.  They explore what this says about society.  The book is more of the same: exploring the hidden side of everything.

From comparing street prostitution to a department store Santa to why suicide bombers should buy life insurance, Levitt and Dubner succeed in sharing unique datasets and telling a compelling story.  How did television empower women in India?  On the surface it may sound strange until you consider how they tell the story.

They provide inspiration as well. Their segment ‘The garden hose to the sky’ about global warming sounds funny on the surface until they share the idea is from Microsoft’s former technology director.  He is the principal owner in a scientific research firm that is developing tools to cool the earth.  It gets more interesting when you learn Bill Gates is an investor in the company.

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Education Reading

Latest read: Freakonomics

Well I’m not sure what took so long to read Steven Levitt‘s Freakonomics: A Rogue Economist Explores the Hidden Side of Everything. It was enjoyable, fun and interesting to read the hidden side of everything.
So I finally pushed it to the front of my pile of books after crossing an article on the NYTimes and found the book is now part of their blogs. When was the last time the NYTimes took over a book’s blog? Yea, its that good!

I was very impressed with Chapter 3 “Why do drug dealers still live with their Mothers?” since I was working in Chicago for Apple and know the area where his research occurred: the Robert Taylor Homes.

I remember getting advice from fellow engineers at the downtown loop office to literally drive through red lights, stop signs and anything else if I ever found myself anywhere around Cabrini-Green or the Robert Taylor Homes.

Sure enough I recall driving at night in the loop lost and finding myself looking at a sign similar to the one in this photo…drove without stopping until I was north east of the area. Nice welcome to the city…

So I was living in Chicago and still remember the violent deaths reported at that time during the gang wars. Wow Levit does not display the details of the violent incidents that occurred during this crack war.

And the research actually proves gangs organized by a business model very close to McDonalds. What is most amazing was his ability to access the financial records of the gangs. While gang foot soldiers were making $3.00/hour the research showed that if you survived long enough to be on the “board of directors” of a gang you could earn $400,000/year.

But with a 25% chance of being killed working as a foot solider, its no wonder drug dealers still live with their mothers. And that is just one chapter of his amazing book. If you have passed on this book you should really pick it up and give it a read. Its easy and will amaze you.

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