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Latest Read: Sway

Sway: Unravelling Unconscious Bias by Pragya Agarwal. Pragya is a behavior and data scientist and currently a visiting professor of Social Inequities and Injustice at Loughborough University. Pragya holds a PhD from the University of Nottingham.

Sway: Unravelling Unconscious Bias by Pragya Agarwal

She has been a visiting professor at University College London (UK), University of Melbourne, University of Temuco (Chile), University of California Santa Barbara, and Johns Hopkins University. She is the founder of a research think-tank The 50 Percent Project investigating women’s status and rights around the world. Pragya has launched podcasts Wish We Knew What to Say and Outside The Boxes on PodBean. In addition, Pragya has just published Wish We Knew What to Say (April ’22) and previously published (M)otherhood, the choices of being a woman.

Sway is providing an in-depth look at the very difficult topic of unconscious bias. Pragya is attempting to document not only how we identify unconscious bias, but how one may begin to unravel this specifically across our society.

What should immediately confront all readers is this is similar to slaying a three-headed (neuro, cognitive and behavioral) science dragon. In reading this book I found that multiple touch points certainly align along Daniel Kahneman’s excellent work in Thinking, Fast and Slow. Actually, this also compliments Bias Interrupted by Joan C. Williams and Invisible Women by Caroline Criado Perez.

Waterstones | Sway by Pragya Agarwal
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Latest Read: Sway The Irresistible Pull of Irrational Behavior

Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman. Ori also wrote The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations. Both are good reads and worthy of your time.

The opening chapter set the book’s tone for great learning. Why do we fall for irrational behavior? There would be no excuse for experienced, well educated professionals to stumble so badly? Are we really that close to irrational behavior that could actually endanger the lives of others?

When you want to tell a convincing story you start off with a homerun statement. This captures the attention of everyone.

Ori does this for instance, by sharing the story of an educated, deeply experienced professional. Highly regarded by colleagues both internally and from other companies as a voice of reason and industry leader.

In other words, what changes in behavior allows one to commit such an irrational action that results in the deaths of 534 people? Sway examines in chapter one the deadliest aviation disaster in history. It happened on the small island of Tenerife.

Similarly, this was one of the first investigations to conclude “human factors” as a cause. The investigation suggested his reputation, captain’s seniority, and being one of the most respected pilots working for the airline. The apparent hesitation of the flight engineer and the first officer to challenge pilot Jacob Veldhuyzen van Zanten contributed to the crash.