BMW will launch a new Genius Everywhere program, an Apple-like Genius Bar in time for the launch of their i3 electric vehicle which is expected in 2014. Clearly BMW sees Apple’s massive success in retail as a proven solution to support the launch of a new series of electric cars in North America. BMW will also rely upon Apple mobile technologies to arm their sales staff.
The Genius BMW Genius Everywhere program announced in AdvertisingAge will have pre-sale employees armed with iPads helping educate potential customs about this new electric line. The major difference as this point is Apple’s Genius Bar is for post sales while BMW will focus on education and pre sales. This is not the first time BMW has adopted Apple products, design and user experiences. BMW and Apple collaborated to bring iPod support to BMWs early in the car controls your digital device world and today they are also working to integrating Siri technology into more BMW models.
Tag: Technology
Did you hear about the university professor signed up for a cloud service and unknowingly left his department on the hook for two years of service beyond his grant….or the university who had more than 500,000 student records (social security, addresses and grades) hacked? Cloud computing poses special demands upon Universities who can no longer employ the same procurement process used to acquire computers and software since the 1980s.
Are you aware that today many Universities (and K12 School districts) use a popular email marketing program that sells contact information of students to vertical marketing firms who in turn re-sell them to other marketing and product companies?
Today’s aggressive marketplace and the business of cloud services has radically changed the procurement process. Many of us have a fiduciary duty to protect data of our students, research and institutions. Regardless of how students freely give away their data on Facebook, our institution will still be held responsible to protect all of our institution’s data.
My views on the impact of Cloud Computing in Higher Education have been slowly evolving. This past May I was given an incredible opportunity to further my learning by participating in an Engineering & Technology Short Course with the UCLA Extension.
Remember those “must-take classes” in college? UCLA’s Contracting for Cloud Computing Services is one on my list of those opportunities you cannot afford to ignore. My advice: Find your way to UCLA.
Again, I hope this can help as many people as possible understand the lessons taught in class. Due to the nature of the beast they are in no specific order. They are all top level concerns:
BACKGROUND
For over a generation traditional desktop PC vendors focused on features and price. Since the late 1980s schools established trust in vendor’s products to conduct business, educate students and store student data. From floppy disks to magnetic tape all data was stored locally on campus.
Today’s globalized internet marketplace is radically different when compared to the modem era of computing. The cloud computing model represents a number of fundamental shifts including Software as a Service(SaaS), Infrastructure as a Service (IaaS), Platform as a Service (PaaS) are well established.
And although it’s a bit ahead on the radar we should not overlook the quickly emerging SuperComputer as a Service. While there is no standard acronym, there are established vendors like SGI’s Cyclone, Amazon’s Cluster Compute, IBM’s Watson, and with forthcoming merge between PiCloud and D-Wave‘s quantum computing….more options for High Performance Computing will be available to many smaller, lean and aggressive institutions.
These new services are directly tied to the “consumerization” of technology: advanced technologies at affordable price points. As a result the new focus is around access. The shift to mobile computing via netbooks, smartphones and tablets is well underway, yet many school’s do not have a sufficient wireless infrastructure. Students, faculty and administrators are today carrying a laptop, smartphone and probably an iPad. Schools are struggling to to handle bandwidth demands of so many devices in concentrated areas around campus, from the Student Union to the ResHalls.
IMHO the tipping point with Cloud computing and digital devices is the convenience of access. Today many diverse schools have a campus community that simply demands anytime/anywhere access to data. And it’s no longer just email and web. Its BIG data from data base research to the delivery of HD media. For better (or for worse) society has become trained to demand mobile solutions that easily integrate into the app economy and their mobile lifestyles.
Arthron was concept for experiences in the domain of Art and Technology. Arthron facilities include its simple user interface and the manipulation of different media sources. Users can remotely add, remove and configure the presentation format as well as schedule the media streaming during an artistic performance.
Arthron is composed by six components described as follow. The Articulator is responsible for the remote management. This component concentrates a great part of the Arthron functionalities, such as stream scheduling (manual or automatic), network monitoring and measurement, remote configuration of other modules, access control, web page automatic generation for online publication, video effects, and communication tools. The Encoder is responsible for capturing and encoding (when necessary) of media source, which can be external (DV or HDV camera, DVD) or internal (a local file). The Decoder’s main functionality is to decode and display the media stream in a specific device (monitor, projector, etc). The Reflector is responsible for the replication and redistribution of media streaming over the network.
The VideoServer component is able to transcoding media streaming that will be published online. This component is also responsible for working with flv, ogg and h264 formats. The MapManager controls and displays the interactive map of Arthron components. MapManager offers to users an overview of the geographical distributed locations of Arthron components.
I have been looking at The Wealth of Networks: How Social Production Transforms Markets and Freedom as a learning tool for social networks impacting society and found this a very deep read….like a college econ/sociology textbook. Caught myself thinking I was actually back in school. This goes much deeper than Groundswell: Winning in a World Transformed by Social Technologies.
Harvard law professor Yochai Benkler has written a very comprehensive book to describe conflicts between analog and digital data creators in society and how internet based technologies are changing society and commerce.
It’s a good read but hard to grasp due to a focus on economics. Don’t be fooled the by title if your looking at computer networks….he has written it into the binding that ties his arguments together. It is truly worth the read.
Benkler shares how technology has merged the professional and the consumer into a ‘prosumer’ due to low cost and high performing computers and robust networks have made distribution of information cheap enough that community is now empowered to drive change.
Take a look at how the internet has evolved. The Akami to YouTube migration showed how multimedia has found a free, reliable distribution center. When you also migrate 1st generation complex, large scale websites to new blogs and content management systems under the open source business model Benkler states that data is now a “non-rival” product that has democratized the digital workflow of data from brick and mortar to community, peer-developed content solutions.
Benkler suggests modern computing drives new, strong and deep collaboration that can have a large impact on the global economy and society. Benkler also suggests that as more consumers embrace technology collaboration, change to our culture is possible due to engines of free exchange (wikipedia, creative commons, open source and the blogosphere) could be more efficient (when shared) than current models that are restricted by copyright and patents because the ability to duplicate (or reproduce digital content) makes little or no impact on business.
Tags: The Wealth of Networks, Social Technologies, economy, society, Yochai Benkler, education, change, reading, trends
How do organizations compete today? Corporate Agility: A Revolutionary New Model for Competing in a Flat World provides a good reference on how major US companies have adopted a new business model for competing in a flat world.
After reading Tom Friedman’s The World Is Flat 3.0: A Brief History of the Twenty-first Century book series on globalization and the breakthrough work by Jerry Wind and Victor & William Fung in Competing in a Flat World: Building Enterprises for a Borderless World.
I found chapters in Corporate Agility a fit perfectly to the above works. Corporate Agility supports business case studies throughout the book that span a wide range of industries with lessons for all who are seeking new models for business in the 21st globalized century.
The strongest chapter is early in the book surrounding the shift in company buildings and the move to a mobile workforce that permits companies to break expensive building leases and create smaller ‘offices’ with limited administrative staff and resources.
I have experienced these efforts directly in working with clients who have been forced to trim staff and yet end up in an dry office complex with over 50% of their office cubes empty.
Actually I’m reminded of a PR company who hired temporary workers to “work” in all their empty cubes while a potential client made an office visit. Needless to say they did not understand the basics of a company’s need for agility as described in the book.
I feel the early chapters of Corporate Agility is an expansion of The World Is Flat while the book’s case studies just touch the surface that is presented in detail by Competing in a Flat World.
Corporate Agility’s book website