Tag: TED

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Latest read: Gang Leader for a Day

You’ve read Freakonomics…right? One of the most popular chapters Why Do Drug Dealers Still Live With Their Moms? is about Sudhir Venkatesh, a grad student at the University of Chicago who studied a crack cocaine gang The Black Kings in Chicago’s Robert Taylor Homes (Building #4040) during the height of the crack epidemic in the 1990s.  I wanted to learn more about Sudhir. His book Gang Leader for a Day: A Rogue Sociologist Takes to the Streets is now available.

gang leader for a day

I recall my own orientation at the University of Chicago was exactly like Sudhir’s story — being warned by police where NOT to walk around campus and when. The tragic killing of a grad student last Friday, (January 25th) is such an example of the danger facing faculty, students and staff members.

My daily commute from Glenview via Metra to Citigroup Center, then to the Midway Plaisance (map via Google) via the University’s charter bus service passed the Washington Park Lagoon everyday. Sudhir mentions his exploration of the Lagoon and lessons learned from speaking with older black men about Chicago and its history. Sudhir allows readers to see another side of America.

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Education Reading

Latest read: Freakonomics

Well I’m not sure what took so long to read Steven Levitt‘s Freakonomics: A Rogue Economist Explores the Hidden Side of Everything. It was enjoyable, fun and interesting to read the hidden side of everything.
So I finally pushed it to the front of my pile of books after crossing an article on the NYTimes and found the book is now part of their blogs. When was the last time the NYTimes took over a book’s blog? Yea, its that good!

I was very impressed with Chapter 3 “Why do drug dealers still live with their Mothers?” since I was working in Chicago for Apple and know the area where his research occurred: the Robert Taylor Homes.

I remember getting advice from fellow engineers at the downtown loop office to literally drive through red lights, stop signs and anything else if I ever found myself anywhere around Cabrini-Green or the Robert Taylor Homes.

Sure enough I recall driving at night in the loop lost and finding myself looking at a sign similar to the one in this photo…drove without stopping until I was north east of the area. Nice welcome to the city…

So I was living in Chicago and still remember the violent deaths reported at that time during the gang wars. Wow Levit does not display the details of the violent incidents that occurred during this crack war.

And the research actually proves gangs organized by a business model very close to McDonalds. What is most amazing was his ability to access the financial records of the gangs. While gang foot soldiers were making $3.00/hour the research showed that if you survived long enough to be on the “board of directors” of a gang you could earn $400,000/year.

But with a 25% chance of being killed working as a foot solider, its no wonder drug dealers still live with their mothers. And that is just one chapter of his amazing book. If you have passed on this book you should really pick it up and give it a read. Its easy and will amaze you.

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Education Globalization Innovation Reading Technology

Latest read: Made to Stick

What book would be a perfect follow up to The Tipping Point and Blink by Malcolm Gladwell? To prove timing is everything I read Dan and Chip Heath’s new release: Made to Stick: Why Some Ideas Survive and Others Die. The book’s authors acknowledge that their book complements Gladwell’s The Tipping Point by identifying “traits” necessary to make your ideas ‘sticky’ with your intended audience.
Made to StickWritten by brothers Chip and Dan Heath they share experiences and research in finding ideas that stick. Chip is professor of Stanford’s Graduate School of Business. Dan is a consultant to Duke University’s Corporate Education program.

Made to Stick provides wonderful insight to learn how powerful ideas succeed in the face of big obstacles (and people) especially in a stale environment. Take Subway’s series of commercials featuring Jared for example.

Originally passed by PR firms, Jared’s story was brought to life by the Subway store manager where Jared ate while attending Indiana University. The ad campaign was eventually created pro-bono by a firm thinking they would fail. Even Subway’s PR firm did not support this idea. Chip and Dan prove not only how wrong they were, but how powerful the idea has turned out to be for Subway.

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