The AI Factor: How to Apply Artificial Intelligence and Use Big Data to Grow Your Business Exponentially by Asha Saxena. Asha holds a Masters in Data Science and Machine Learning from Southern Methodist University.
Asha is an Adjunct Professor in the Department of Health Policy and Management at the Mailman School of Public Health at Columbia University. Above all, Asha is the Founder and CEO of Women Leaders in Data and AI (WLDA). She has served as CEO and Chairperson of Future Technologies Inc., a data management firm that provided warehousing, analytics, and intelligence services.
The AI Factor is addressing a roadmap business leaders can understand while beginning their organization’s AI digital transformation. In fact, Asha provides a great introduction that will resonate with companies: Micheal Lewis’ Moneyball which tells the story of the Oakland A’s use of data analytics to find success as a small market baseball team competing against teams in huge metrpolitean areas across the country.
Asha is writing about AI transformations at Netflix and Starbucks. For instance, the key element for both companies was their extensive deployment of data analytics which provided a key advantage of their competitors. Netflix has fully embraced data analytics versus Blockbuster. Besides, this transition was at the right time. Broadband was beginning to deliver on the promise of the internet and tip the scales for amazon to continue launching into the giant they have become.