This is a very good book providing much needed insights to understand the flood of statistics that are available online everywhere today from news organizations to non-profits, and especially marketing firms representing various clients.
Tim certainly presents solid lessons addressing today’s numerous infographics that dominate many webpages and blogs.
This can certainly viewed as an updated version of How to Lie with Statistics by Darrell Huff. Ultimately, Tim wants readers to better understand data from the world that is pushed into our browsers everyday.
In this book, readers will understand truth with statistics. Tim provides ten rules to interpret statistics. Presenting data without understanding the ground rules can (and often) misdirects the reader. Sometimes on purpose.
In addition, Tim provides great insights and stories that help reveal how to overcome types of statistics that play upon one’s emotional intelligence.