Suzanne Berger and MIT’s Industrial Performance Center wrote a book after concluding a five year study of the new global economy How We Compete: What Companies Around the World Are Doing to Make it in Today’s Global Economy.
If you want to learn more about globalization, this is a necessary addition to your bookshelf. Today companies must compete.
The study moves beyond the often discussed Dell approach to manufacturing. Lessons from auto and textile industries are included and should not be missed. How America can compete against the global marketplace?
Students entering the real world after school makes this book mandatory reading before graduating … from high school. By the time your set to graduate from college — it may be too late.
Companies that need to compete are shifting production … sometimes to very interesting locations for very interesting business reasons. Understanding this process and the major impacts of globalization will help us all prepare for tomorrow’s shifting economic climate. There are powerful lessons from many industries that have shifted into a highly competitive marketplace with a global reach. In doing so, these companies now compete with global brands.
Globalization can be very complicated. This book suggests very intriguing lessons from companies who need to compete are outsourcing their products, production lines or selected low end solution simply to survive against the competition.
We have a lot to learn from the Japanese and the Italians!
