yahoo Archives - Don Kasprzak

Big Data at Work is a good book for reviewing tested analytics case studies by Tom Davenport. As I began reading this I found myself reading an update to Tom Davenport‘s great analytics book Competing on Analytics that I read in 2008 which IMHO really set the standard. Big Data at Work is the follow up with tested business cases.

It seemed like an eternity that analytics are now realized as a critical business strategy for universities. Peter Drucker said it best: if you cannot measure it, you cannot manage it.

While much shorter than his Competing on Analytics, Big Data at Work is a must read. In Higher Education alone the Big Data at Work case studies by Davenport can serve as near perfect blueprints in the dynamic world of campus networks and services migrating to cloud.

Davenport needs to convince nobody that Big Data is a growing field, yet even in 2014 the number of colleges offering degrees in Big data science is not yet up to speed. More importantly he shares how traditional Business Intelligence is struggling to adjust to the analytics and big data era.

For as much as Big Data at Work contributes to the requirements in both technology and IT professionals, his suggestions that management stands in the way of more game changers outside of Silicon Valley. Yes Hadoop and MapReduce have forever empowered LinkedIn, Google, Yahoo and other startups. Healthcare, banking and insurance are markets who have already embraced and are excited about the abilities of big data for their customers.

Davenport is pretty upfront about what is needed: colleges have not fully embraced Big Data. Their mistake is assuming Big Data is a Computer Science degree. A good chapter of this book reflects on the inability of management to adopt Big Data for today’s competitive market. Is it surprising to see only a hand full of college programs sending grads to the likes of Google? More and more companies are looking to regional campus partnerships for Hadoop big data efforts. Yet many of those colleges still have no existing undergraduate or masters-level degrees in Big Data.

I continue to be amazed that consumers are being held hostage to failed business practices regarding digital products sold on the internet and requiring a connection to “use” your product.
If you buy a book, read it and then move to a new house, you take the book with you right. Sure. Simple and not even something to think about.

But if you purchased digital music from Yahoo and move that music to a new computer or external drive, you cannot take it with you. Yahoo’s underperforming music store has announced they are closing their doors (and also taking down their DRM technology keys) stitched into your downloaded music.

This means the music you paid for will not play anymore. If you purchased Yahoo music you are simply SOL. Actually Yahoo tells a better story:
After September 30, 2008, you will not be able to transfer songs to unauthorized computers or re-license these songs after changing operating systems. Please note that your purchased tracks will generally continue to play on your existing authorized computers unless there is a change to the computer’s operating system.

This should serve fair warning to all the music etailers to abandon DRM. The customer is always right and today’s teenage market has a powerful voice and the tools (like Digg) to flex their collective financial muscles….so don’t piss them off.