In reading Guy Kawasaki’s blogpost By the Numbers: How I built a Web 2.0, User-Generated Content, Citizen Journalism, Long-Tail, Social Media Site for $12,107.09 I was a little surprised to see listed at #6 the method to obtain his new company logo:
$399. I paid LogoWorks $399 to design the logo. Of course, this was before HP bought the company. Not sure what it would charge now. :-)
Wake up call for graphic designers? Sure. HP is positioning LogoWorks in a WalMart model. Its all about the numbers and in the Web2.0 world it would appear LogoWorks will continue to be successful. Business2.0 magazine also listed LogoWorks as one of the hot 25 companies to follow…before the HP acquisition. And its interesting to note Business 2.0 picked YouTube as one of their hot picks just two years ago…so those companies are getting some traction.
How will graphic designers react? HP is going after the fifty trillion digital pages to be produced by 2010. Will LogoWorks create a Paul Rand? Hmmmm…probably not. However Logoworks is part of HP’s new solution for business called Print2.o and its one of many tools HP is extending to customers. Take a look at Tabblo and Snapfish as additional resources for their customers.
Quite simply I have been reading tech-oriented blogs that simply choose Logoworks. Its a no brainer…and then Guy moved onto the next business task. Today on the internet this means LogoWorks will be the choice of many companies who will forgo the opportunity to engage a graphic designer to create a unique visual identity. Time for a conversation.
Tags: Guy Kawasaki, LogoWorks, Logo, identity, brand, Business2.0, trends