Internet2 is quickly becoming the performance stage for music. Philadelphia’s orchestra was stuck with declining audiences for its main subscription series and a downturn in ticket revenue. Pretty typical of many of today’s performing arts that must compete with consumers who have many more choices.
Their solution? Plan future performances over Internet2. The orchestra’s performance hall has installed HD video cameras and now the groundwork for performances sent in HD to Asia and Europe are underway. This is similar to the plan by Internet2 member New World Symphony in Miami.
As they say, time to face the music. Jump on-board … or get run over. Your choice.
Tags: Internet2, Philadelphia, orchestra, globalization, network, trends