Category: Reading

Plenitude: The New Economics of True Wealth by Juliet B. Schor. Juliet is an economist and sociologist at Boston College with research focusing on work, consumption, and climate change.

Juliet is offering in 2010 a new approach to economics and sociology, and ecological decline. Plenitude is suggesting change in how we think about consumer goods, value, and ways to live are needed. I would be less than enthusiastic if one is reading this when published in 2010.

Plenitude is in fact, addressing the impact of the 2008 economic crash and a new view of capitalism was necessary. In addition, the idea of a spending spree to fix the world economy was no longer sustainable according to Juliet in 2010. Juliet produces data how the impact of technology and humans are degrading the planet at a faster pace that we can replenish it. The downstream impacts include food, energy, transport, and consumer goods.

In fact, since the 2008 crash, these costs have been rising. Today in year three of the pandemic, the same costs increases have certainly accelerated. Yet, the commonly accepted catch phrase is that spending will fix the economy. Juliet views Business As Usual (BAU) as an outdated theme. As a result, 2022 is revealing incomes, good paying jobs, and credit are suddenly in short supply. However, as we are now in COVID’s third year, Juliet’s ideas are certainly more reasonable. Actually they will resonate with many more people as the impact of the pandemic will be felt for many years to come. including a new drive for sustainability.