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Design Education Innovation Maker Reading

Latest Read: Room to Dream

Room to Dream by David Lynch. David is one of cinema’s most creative and avaunt-guard film directors today. In other words a “regular” autobiography of his life and art does not fit. This is more of a memoir with journalist Kristine McKenna, a writer for the Los Angeles Times until 1998.

Room to Dream

Room to Dream easily addresses his biographical story. His creative life as an artist flourished in art school. The challenges for David over many years in creating The Elephant Man is insightful. His story of making Eraserhead, during his time with AFI takes center stage in his life. As David’s first recognized film, the story is enjoyable to discover his experiences how the movie came together over a long period.

At the same time the book reveals small, yet fun stories of his life that contributed to elements in both Twin Peaks and later in the movie Mulholland Drive. Fans of his hit television show would relish how ‘the bag that smiles’ came into the show’s script. On the other hand ABC Television purchased the rights to develop Mulholland Drive as a television series. With David’s surreal style, how did anyone at ABC think they could deliver this work as a normal TV show?

After that, Blue Velvet, Lost Highway, Island Empire and Wild at Heart are notable movies addressed by David. But they have passing paragraphs of insight.

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Cyberinfrastructure Education Google Network Reading Technology Vietnam War

Latest Read: Surveillance Valley

Surveillance Valley: The Secret Military History of the Internet by Yasha Levine. This book is an amazing and enlightening deep dive into the history of the US military-driven internet. Google and Facebook have become today the major players of a corporate DARPA.

Surveillance Valley

The message of Surveillance Valley is twofold: the US military has held the key, foundational role of today’s internet. After all, ARPANet, the initial ‘internet’ went into production in 1966.

The second message is the evolution of counterinsurgency from signals intelligence to Google Chrome. This will surprise many. This can be a very interesting read for our times.

At first glance this story is about Google and law enforcement surveillance within the City of Oakland. Yet, Yasha takes the reader all the way back to the Vietnam War. For instance, he lays the foundation for today’s internet to Project AGILE, an early clandestine effort to aid the French to recolonize Indochina after World War II. Likewise we did not learn from their failures.

This highly secret project launched under Truman as the Advanced Research Projects Agency (ARPA), and rebranded Defense Advanced Research Projects Agency (DARPA). Those early cyclical electronic counterinsurgency efforts in the mid-1950s failed.

In other words, the opening chapters actually provide a very detailed history lesson regarding Presidents Truman and Eisenhower. Data harvesting, aka “counterinsurgency” was flourishing in the Cold War. The impact of Sputnik and French defeats in Vietnam drove counterinsurgency efforts.

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Education Innovation Reading Technology

Latest Read: Start with Why

Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek helps identify an idea of a ‘golden circle’ in three consecutive rings. The Why, How, and What provide a foundation to show certain stories are successful. When measuring ‘why’ they succeeded against, in some cases overwhelming odds.

Start with Why

Simon acknowledges that many talented companies make good products. But they are also a short term success story. Simon shows how Tivo fits this example.

But only a few really understand ‘the why’ that makes their efforts timeless. These groups (or individuals) succeed beyond all expectations. Focusing on your purpose and cause you cannot only find success, but also differentiate yourself.

Above all, Simon’s story of the Wright Brothers success is a key example of ‘Why’ matters. Simon provides a vivid example of achieving success based upon the Golden Circle.

Samuel Langley worked to become the first man to fly an airplane. He was very qualified to tackle this challenge. In 1880 he invent the Bolometer. Langley was a professor of mathematics at the Naval Academy. He also worked at Harvard University. By the late 1880s, Langley was a senior officer at the Smithsonian Institution. Then the US War Department funded ($50,000 grant) his airplane project. Langley assembled a team of very talented engineers. Even Alexander Gram Bell followed Langley and photographed early test flights. So by all accounts he was gong to be the first to fly a plane.

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Education Innovation Reading Technology

Latest Read: Drive

Drive: The Surprising Truth About What Motivates Us by Daniel Pink. This is another enjoyable read and consider myself a fan of Dan’s writing. I very much enjoyed reading When: The Scientific Secrets of Perfect Timing and A Whole New Mind: Why Right-Brainers Will Rule the Future.

Drive: The Surprising Truth About What Motivates Us

Drive’s core message is effective motivation is not by money, the old carrot and stick approach. Rather Dan asserts the true secret to achieving high performance is our own human need to control our lives. Many current business systems built long ago around the carrot-and-stick motivation does more harm than good as it turns out.

Dan shows in other words how science leads the way based upon three essential elements: Autonomy, Mastery, and Purpose. For some reason my acronym for this PAM in reverse….but it works for me.

Above all, Drive outlines that Autonomy is our desire to direct our own lives. Mastery is our urge to be even better at something that matters to us. Purpose is our desire work in the service of something bigger than ourselves.

Motivation 3.0, the upgrade from current 2.0 (as defined by Dan) is necessary for the smooth functioning of twenty-first-century business. success in v.3.0 also requires Type I behavior: “which concerns itself less with the external rewards an activity brings and more with the inherent satisfaction of the activity itself.” He elaborates that for both professional and personal success we need to move ourselves and our co-workers from Type X to Type I.

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Education Innovation Reading Technology

Latest Read: Sway The Irresistible Pull of Irrational Behavior

Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman. Ori also wrote The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations. Both are good reads and worthy of your time.

The opening chapter set the book’s tone for great learning. Why do we fall for irrational behavior? There would be no excuse for experienced, well educated professionals to stumble so badly? Are we really that close to irrational behavior that could actually endanger the lives of others?

When you want to tell a convincing story you start off with a homerun statement. This captures the attention of everyone.

Ori does this for instance, by sharing the story of an educated, deeply experienced professional. Highly regarded by colleagues both internally and from other companies as a voice of reason and industry leader.

In other words, what changes in behavior allows one to commit such an irrational action that results in the deaths of 534 people? Sway examines in chapter one the deadliest aviation disaster in history. It happened on the small island of Tenerife.

Similarly, this was one of the first investigations to conclude “human factors” as a cause. The investigation suggested his reputation, captain’s seniority, and being one of the most respected pilots working for the airline. The apparent hesitation of the flight engineer and the first officer to challenge pilot Jacob Veldhuyzen van Zanten contributed to the crash.