Category: Technology

The holiday is a perfect time to catch up on reading and must admit Beautiful Evidence from Edward Tufte is a very refreshing look at aspects of visual evidence we simply overlook in everyday life.
With so many amazing lessons regarding the presentation of data I found Chapter 6 the best as it addresses PowerPoint.

The issue Corruption in Evidence Presentations: A Consumer’s Guide to Effects Without Causes, Cherry Picking, Overreaching, Chartjunk, and the Rage to Conclude. Considering we all sit through too many PowerPoint presentations that corrupt the truth…this should be mandatory reading.

To maintain standards of quality, relevance, and integrity for evidence, consumers of presentations should insist that presenters be held intellectually and ethically responsible for what they show and tell. Thus consuming a presentation is also an intellectual and moral activity.

So the next time you sit in a presentation – be truthful! I must admit to drifting into Chartjunk myself at times (yikes) before reading The Cognitive Style of PowerPoint: Pitching Out Corrupts Within last year. This learning forced me to approach communicating via PowerPoint…Keynote more accurately as defined by Tufte. And this began with eliminating all the bullets. His chapter on Sparklines is pretty impressive as well.