neuroAI: Winning the Minds of Consumers with Neuroscience Powered GenAI by A.K. Pradeep, Anirudh Acharya, and Rajat Chakravarty.
A.K. holds a PhD in Engineering from the University of California, Berkeley. He is the Founder and CEO of Sensori.AI, Founder and former CEO of NeuroFocus, a consumer neuroscience company acquired by Nielsen. He was Founder and CEO of MachineVantage which focused on applying AI and machine learning to product development and marketing.
Anirudh holds a PhD in Theoretical and Mathematical Physics from the University of Nottingham and is Chief AI Officer at Sensori.AI. Rajat holds a PhD in Mechanical Engineering from the University of Saskatchewan and is Chief Operating Officer at Sensori.AI.
Neuroscience-powered GenAi enables a very large impact on medicine to marketing, entertainment to education and much more. Blending neuroscience with AI can according to neuroAI place humanity at the center of GenAi. For anyone seeking to understand neuroAI; what it is, how it works, and of course how to put it to work for your organization to gain a competitive advantage within your markets.
neuroAI: memory structures and emotional triggers
Readers can gain an understanding of how to apply neuroscience-powered GenAI to appeal to, according to the authors the hidden driver of 95% of consumer behavior: the non-conscious mind. They suggest this will allow innovators, creatives, and organizational leaders to gain a blueprint of how to utilize neuroAI at scale across their organization. You can gain insights to how the human brain works within your employees.
A.K. build on themes from “The Buying Brain” and the authors sketch out both memory structures and emotional triggers. This allows them to reveal how GenAI can be tuned into alignment. They apply a framework across a variety of markets: packaging and visual design, fragrance and flavor, music, television, and wider brand experiences.
neuroAI focuses on four business pillars: consumer understanding, product and brand innovation, sensorial innovation, and desire creation to reveal how this book can indeed be integrated. This includes pricing and ‘volumetrics’ prediction. It should be of interest to readers their discussions of how different “brains” from teens, boomers, Moms, and also the middle-aged all interact with GenAI differently.
In conclusion, if you seek to understand how to establish relationships with data embedded into human psychology, “neuroAI” should be a very rewarding book. The authors are suggesting (of course) that Sensori.AI offers organization’s an accelerated starting point for engagements. A.K. is banking on how successful organizations will be those who understand their employee’s non-conscious mind. This book can be a highly usable guide to marketing in the age of AI.