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Education Innovation Reading Technology

Latest Read: Crypto

Crypto: How the Code Rebels Beat the Government—Saving Privacy in the Digital Age by Steven Levy. He is the former chief technology correspondent for Newsweek. Today he is an editor at Wired, and author of eight books. Crypto, won the Frankfurt E-book Award for the best non-fiction book of 2001.

Crypto: How the Code Rebels Beat the Government - Saving Privacy in the Digital Age by Steven Levy

If you’ve ever made an e-commerce purchase with your credit card, then you have used cryptography.

Steven guides the reader into learning about the history of cryptography. This book begins with Whitfield Diffie. He authored initial developments of cryptographic keys. He was then joined by Martin Hellman in 1976.

From this point, Steven reveals how Ron Rivest, Adi Shamir, and Leonard Adleman, teaching at MIT also furthered cryptography research. Their development led to the formation of their company, RSA.

The National Security Agency (NSA) certainly interpreted these cryptography developments as a threat and began working to thwart their developments.

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Education Reading Technology

Latest Read: The Attention Merchants

The Attention Merchants: The Epic Scramble to Get Inside Our Heads by Tim Wu. He holds an undergrad in biophysics from McGill University and a JD from Harvard Law School. He served as Special Assistant to the President for Technology and Competition Policy. Today he teaches at Columbia Law School.

The Attention Merchants: The Epic Scramble to Get Inside Our Heads by Tim Wu

So, do you know how Madison avenue hijacked the web? Ever consider a time when you searched online for a product, a lawn mower for example. And before you realize that it was only minutes before your facebook feed started popping lawn mower ads into your feed?

Perhaps a Youtube channel is promoting a certain lawn mower vendor is a link pushed into your social media accounts? How many times have you noticed an online brand working into your internet life? In fact, have you even noticed that family, coworkers and friends are also falling victim to the attention merchants? Look deeper with your social media links to and from family and friends.

Tim is revealing for some the very idea that your internet life is under assault. He believes that American business actually depends on how much attention you pay to their messages. From advertising, branding, and even sponsored social media profiles.

Their focus is to gain your attention and put your eyes and mouse clicks on their internet sites. All to sell you that lawn mower.

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Education Innovation Reading

Latest Read: Why We Sleep

Why We Sleep: Unlocking the Power of Sleep and Dreams by Matthew Walker. Matthew is a British scientist and professor of neuroscience and psychology at the University of California, Berkeley.

Previously, Matthew was a professor of psychiatry at Harvard Medical School. Matthew is the director of UC Berkeley’s Center for Human Sleep Science. His research focuses on the impact of sleep on human health and disease.

I found this to be a very insightful book and it has sharpened how I view my own sleep requirements. It would not be odd to say that many of us have in our younger years pulled all-nighters on a regular basis. We had not idea how damaging this would be in our later life. In fact, I can recall this in some detail over the beginning of my career. In fact, I would say the American culture is shaped around this type of sleep loss.

Matthew has the data to prove that our culture has in fact, robbed our health. In addition, for anyone with medical conditions may in fact be at greater risk due to the lack of sleep impacting their health. Too many Americans do not yet quite understand the severe ramifications. This book will enlighten them and easily demonstrate how powerful eight hours of sleep can shape your life.

Penguin Books UK | How To Improve Your Sleep
The lack of sleep can shorten your life

For many readers perhaps this is the first time they can understand the impacts of neglecting sleep. Shortcomings in our brain functionality is easily at less than 100%. In addition, our body’s physical and mental health including our emotional well being suffers.

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Education Reading

Latest Read: How the World Really Works

How the World Really Works: A Scientist’s Guide to Our Past, Present and Future by Vaclav Smil. Vaclav a Czech-Canadian scientist and policy analyst. He is Distinguished Professor Emeritus at the University of Manitoba in Winnipeg Canada.

How the World Really Works: A Scientist’s Guide to Our Past, Present and Future by Vaclav Smil

He is a Fellow of the Royal Society of Canada and the 2000 recipient of the American Association for the Advancement of Science Award for Public Understanding of Science and Technology.

In addition, Vaclav was named by Foreign Policy magazine to its 2010 list of FP Top 100 Global Thinkers. In 2013, he was appointed by the Governor General to the Order of Canada. Finally, he was the 2013 EADS Distinguished Visitor at the American Academy in Berlin.

So, What really makes our modern world work? Vaclav proposes the answers in four grand transitions of civilization: populations, agriculture, energy, and economics. In fact, he outlines how each transition has greatly transformed our world and how our global society functions.

Vaclav is relying upon today’s computing ability to tap into vast amounts of data to tell powerful stories and he succeeds. This book has become a world wide bestseller and certainly is addressing the impact future climate change will have upon our world and global societies. Furthermore, Vaclav is delivering somewhat startling statistics throughout the book.

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Design Education Innovation Reading

Latest Read: Subtract

Subtract: The Untapped Science of Less by Leidy Klotz. Leidy is a professor of engineering and architecture at the University of Virginia. He is published in the scientific journals Nature and Science. Leidy is also published in The Washington Post, Harvard Business Review, and Fast Company.

Subtract: The Untapped Science of Less by Leidy Klotz

Leidy is providing interesting lessons addressing the idea that subtraction, or the science of less is actually beneficial, especially in the COVID era. There are multiple ideas that will strike readers as important. You can certainly address the efficiency of your organizations today by removing the extra junk no longer needed to operate.

In fact, there are many efficiencies that my own organization can benefit from by adopting his less is more message.

Organizations are obviously recognized for adding incentives for good behavior, yet do not remove the obstacles that continue to exist for other employees. Especially in the COVID era, we are presented with new ideas and challenges.

However we cannot seem to be brave enough to subtract those dead ideas, policies, or procedures. Ultimately organizations continue the ‘pile it on’ approach. I am reminded of similar goals from two books by Daniel Pink: When: The Scientific Secrets of Perfect Timing and last year’s popular The Power of Regret. If by chance you have read either book, then you will know how Dan and Leidy are thinking.